Privacy Policy
Last Updated: October 23, 2026
Hovrek is an online kitchen and home essentials store operated by Hangzhou Zhaipeihui Trading Co., Ltd. (“Hovrek,” “we,” “us,” or “our”).
We offer thoughtfully selected products for food preparation, cooking, kitchen organization, and everyday cleaning through our website, https://hovrek.com/ (the “Site”).
Our store is powered by Shopify, which provides the ecommerce platform supporting our online services.
This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our Site, make a purchase, or communicate with us (collectively, the “Services”).
Please read this policy to understand how your information is handled and the privacy rights that may be available to you.
If there is a conflict between our Terms of Service and this Privacy Policy regarding the processing of personal information, this Privacy Policy applies to that subject, subject to applicable law.
1. Personal Information We Collect
Personal information refers to information that identifies you or can reasonably be linked to you.
Depending on how you interact with our Services, we may collect the following categories of information:
- Contact Information: Name, email address, phone number, billing address, and shipping address.
- Order Information: Products viewed or purchased, items added to your cart, order history, returns, refunds, and transaction details.
- Payment Information: Payment method, transaction status, payment confirmation, and related billing information. Payment card details are processed by the payment providers available at checkout, and our access to payment information depends on the services they provide.
- Account Information: Account identifiers, preferences, and account-related information when you create or use a customer account.
- Customer Communications: Information you provide when contacting customer support, submitting inquiries, or communicating with us.
- Device and Usage Information: IP address, browser type, device information, referring pages, website interactions, and information collected through cookies or similar technologies.
We collect information relevant to providing our Services, managing purchases, maintaining website functionality, and supporting other purposes described in this policy.
2. How We Collect Personal Information
We may obtain personal information through the following sources:
- Directly from you: When you place an order, create an account, subscribe to communications, contact customer support, or otherwise provide information.
- Automatically: When you browse our Site, through cookies, analytics technologies, website logs, pixels, and similar tools.
- Service Providers: From payment processors, delivery providers, customer support systems, and other providers assisting with our operations.
- Business and Marketing Partners: Where applicable and permitted by law, from services supporting analytics, advertising, or customer interactions.
The information collected depends on the services you use and the privacy settings and choices available to you.
3. How We Use Your Personal Information
We may use personal information for the following purposes:
Order Processing and Fulfillment
To process payments, confirm purchases, arrange delivery, provide tracking information, manage returns or refunds, and communicate about your orders.
Customer Support
To respond to product inquiries, resolve order-related concerns, and provide assistance with our kitchen and home essentials.
Website Functionality and Improvement
To maintain our Site, understand website performance, remember preferences, and improve the shopping experience.
Marketing and Advertising
Where permitted by applicable law and your privacy choices, we may use information to send promotional communications, measure advertising performance, and display advertisements relevant to your interests.
Security and Fraud Prevention
To help protect customer accounts, identify suspicious transactions, prevent fraud, and maintain the security of our Services.
Legal and Business Obligations
To maintain necessary records, comply with applicable laws, respond to lawful requests, resolve disputes, and protect our legal rights.
Where consent or another specific legal basis is required, we process personal information in accordance with the applicable requirements.
4. How We Share Personal Information
We may share personal information with third parties when reasonably necessary to operate our Services or for other purposes described in this Privacy Policy.
These recipients may include:
- Shopify: Our ecommerce platform provider.
- Payment Providers: To process payments, verify transactions, and manage refunds.
- Shipping and Fulfillment Providers: To arrange order processing, delivery, and tracking.
- Technology and Customer Support Providers: To support website operation, hosting, communications, analytics, and customer service.
- Advertising and Marketing Partners: Where applicable, to measure marketing performance and provide advertising services, subject to relevant privacy requirements and choices.
- Professional Advisers and Authorities: Where reasonably necessary for legal compliance, fraud prevention, or the protection of rights.
- Business Transaction Parties: Where applicable in connection with a merger, acquisition, restructuring, or similar transaction, subject to legal requirements.
Some advertising-related disclosures may be considered a “sale,” “sharing,” or use for “targeted advertising” under certain privacy laws, even when personal information is not exchanged for money.
Where such laws apply, we provide the relevant rights and choices required by those laws.
We do not grant third parties unrestricted permission to use personal information for purposes unrelated to the services they provide to us.
5. Shopify and Third-Party Services
Our online store is hosted by Shopify, which processes personal information to support website functionality, checkout, transactions, security, and other ecommerce services.
Depending on the features enabled for our store, Shopify may also process information to improve its services, personalize experiences, measure performance, and provide enhanced services using information from interactions with Shopify and other merchants.
Where Shopify determines the purposes and means of processing personal information for its own purposes, it may act as an independent data controller. Shopify’s processing activities and related privacy rights are explained in its own privacy policy.
Information processed through Shopify and related service providers may be transferred to, stored in, or accessed from countries outside your country of residence.
For more information about how Shopify handles personal information, please review the Shopify Consumer Privacy Policy.
To review available privacy choices or submit requests relating to personal information processed by Shopify, please visit the Shopify Privacy Portal.
6. Cookies, Analytics, and Advertising
Our Site may use cookies, pixels, and similar technologies to support essential website functions, understand how visitors interact with our store, and measure the effectiveness of marketing activities.
These technologies may be used for:
- Essential website functions, including shopping cart and checkout operations.
- Remembering preferences and improving website usability.
- Measuring website traffic and performance.
- Understanding interactions with products and advertisements.
- Supporting advertising measurement and personalization where permitted.
Some technologies may be provided by Shopify or third-party advertising and analytics services.
Depending on your location and applicable law, you may be able to manage non-essential cookies through our website's cookie preferences or consent tools, where available.
You may also manage certain cookies through your browser settings. Disabling essential cookies may affect the operation of some website features.
Where required by law, we will obtain applicable consent before using non-essential tracking technologies.
Advertising Privacy Choices
Depending on your location, you may have the right to opt out of certain sharing or processing of personal information for targeted advertising.
Where these rights apply, you may exercise them through the privacy controls made available on our Site or by contacting us at support@hovrek.com.
We also recognize applicable privacy preference signals, including Global Privacy Control, where required by law and supported by our implemented privacy controls.
7. Third-Party Websites and Links
Our Site may contain links to external websites, payment services, shipping tracking platforms, or other third-party resources.
These websites operate independently and may have their own privacy policies and terms of use.
We recommend reviewing their policies before submitting personal information.
We are not responsible for the privacy practices of independently operated third-party websites, except where responsibility cannot lawfully be excluded.
8. Children's Privacy
Our Services are intended for adult customers and are not directed toward children.
We do not intentionally seek to collect personal information from children through our Services.
If you are a parent or legal guardian and believe that a child has provided us with personal information, please contact us at support@hovrek.com.
We will review the request and take appropriate action, including deletion where required by applicable law.
Any processing of children's personal information will be handled in accordance with applicable legal requirements.
9. Data Security and Retention
We take reasonable measures appropriate to the nature of the information and our operations to help protect personal information against unauthorized access, disclosure, misuse, alteration, or loss.
Our ecommerce platform and payment service providers also maintain security measures for the information they process.
However, no online system or method of electronic transmission can be guaranteed to be completely secure.
Please avoid sending payment card security codes, passwords, or other highly sensitive information through ordinary email.
Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including:
- Processing and fulfilling orders.
- Providing customer support.
- Maintaining relevant transaction records.
- Meeting applicable tax, accounting, and legal obligations.
- Preventing fraud and resolving disputes.
Retention periods may vary depending on the category of information, the purpose of processing, applicable legal requirements, and whether information remains necessary.
When personal information is no longer required, we take appropriate steps to delete, anonymize, or otherwise handle it in accordance with applicable law.
Where a specific retention period or additional disclosure is required by law, we will provide that information as applicable.
10. Your Privacy Rights and Choices
Depending on where you reside and the laws applicable to your information, you may have some or all of the following rights:
- Access: Request information about the personal data we hold about you.
- Correction: Request correction of inaccurate or incomplete personal information.
- Deletion: Request deletion of personal information, subject to applicable legal exceptions.
- Data Portability: Request a copy of certain personal information in an applicable format.
- Opt-Out: Opt out of certain sales, sharing, or processing for targeted advertising, where applicable.
- Restriction or Objection: Request restrictions on, or object to, certain processing activities where permitted by law.
- Withdrawal of Consent: Withdraw consent for processing activities that rely on consent, without affecting processing lawfully carried out before withdrawal.
- Non-Discrimination: Exercise applicable privacy rights without unlawful discriminatory treatment.
Certain jurisdictions may provide additional rights concerning sensitive personal information, automated decision-making, or appeals of privacy request decisions.
How to Exercise Your Rights
You can submit a privacy request by emailing:
Please describe your request and provide sufficient information for us to identify the relevant records.
We may need to verify your identity before processing certain requests. We will only request information reasonably necessary for verification and handling your request.
Where applicable law permits, an authorized representative may submit a request on your behalf.
We will review and respond to requests within the timeframes required by applicable law.
Some requests may be subject to legal exceptions, including obligations to retain certain transaction information.
Marketing Preferences
You can unsubscribe from promotional emails using the unsubscribe link included in those communications.
Unsubscribing from marketing messages will not prevent us from sending necessary communications related to orders, transactions, or customer service.
For privacy requests relating directly to Shopify's processing activities, you may also visit the Shopify Privacy Portal.
11. Privacy Questions and Complaints
If you have concerns about how we collect, use, or disclose your personal information, please contact us at:
Please include a description of your concern and any relevant information that may help us investigate.
We will review your complaint, assess the circumstances, and respond in accordance with applicable legal requirements.
If additional information is necessary, our support team may contact you to clarify your concern.
Depending on your location, you may also have the right to contact a relevant privacy or data protection authority or appeal a decision regarding your privacy request.
We encourage you to contact us first so we have an opportunity to review and address your concern.
12. International Data Transfers
Hovrek operates through an international ecommerce platform.
Your personal information may be transferred to, stored in, or accessed from countries outside your country of residence. These may include China, where our operating company is located, and other countries in which Shopify and our service providers operate.
Data protection laws in these countries may differ from those in your country of residence.
Where applicable law requires safeguards for international transfers of personal information, we are responsible for ensuring that transfers for which we are responsible comply with those requirements.
For information about Shopify’s international data processing practices and transfer safeguards, please review the Shopify Consumer Privacy Policy.
If you have questions about international transfers of personal information for which Hovrek is responsible, including any applicable safeguards, please contact us at support@hovrek.com.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business operations, technology, services, or applicable legal requirements.
When changes are made, we will publish the revised policy on our website and update the “Last Updated” date.
Where required by law, we will provide additional notice or obtain consent for relevant changes.
We encourage you to review this page periodically.
14. Data Controller and Contact Information
Hangzhou Zhaipeihui Trading Co., Ltd., the operator of the Hovrek online store, is the data controller for personal information whose purposes and means of processing we determine in connection with the Services described in this Privacy Policy.
Store Name: Hovrek
Data Controller / Legal Company Name: Hangzhou Zhaipeihui Trading Co., Ltd.
Registered Business Address: Room 1105, Building 1, Yintian Jincheng, Cangqian Subdistrict, Yuhang District, Hangzhou City, Zhejiang Province, China
Privacy and Customer Support Email: support@hovrek.com
Contact Phone: +1 612-212-2569
Website: https://hovrek.com/
For questions about this Privacy Policy, concerns about our handling of personal information, or requests to exercise your applicable privacy rights, please contact us using the details above.
Shopify and other service providers may act as independent data controllers for processing activities whose purposes and means they determine themselves, as explained in their respective privacy policies.